Overview About EVmatch
Our Mission
To accelerate electric vehicle (EV) adoption by making charging easy, reliable, and accessible to all.
Our Vision
A distributed, equitable, and carbon-free energy economy that connects and elevates all people.
Our Team
A talented team of sustainability and clean energy experts with big dreams of changing the world.
EVmatch, Inc. is a MergeLane company.

Founder, CEO, and Board Director
Heather Hochrein is a cleantech leader who is driven to create a just and equitable clean energy economy. She brings over fourteen years of experience in energy efficiency, renewable energy, electric utilities, and climate policy. She previously held senior leadership roles at Rising Sun Energy Center, where she managed utility-funded energy efficiency and workforce development programs. She holds a B.S. from UC Berkeley and a Master of Environmental Science and Management from UC Santa Barbara.

Senior Product Manager
William Truesdell is a clean energy advocate who brings more than 10 years working on vehicle electrification, public policy, and climate advocacy. Before his nearly 7 years at EVmatch in marketing, strategy, and product management roles, William worked for state legislators at the Colorado General Assembly and as a campaign manager for renewable energy campaigns. He holds a B.A. from the University of Colorado, Boulder.

Craig Schwarzbaum
Account Executive
Craig Schwarzbaum’s multidisciplinary career spans technology consulting, regenerative agriculture, and yoga teaching. He is committed to working towards a more sustainable future that builds up communities and focuses on solutions. Throughout his career Craig has worked with customers to understand their needs and provide high quality planning and support to achieve their goals. He holds a B.S. in Finance and Environmental Studies from NYU.

Sales and Operations Administrator
Prasala Tuladhar is passionate about sustainability, environmental education outreach, and customer success. She brings data analysis and technical troubleshooting skills to EVmatch, and leads the company’s sales operations, station reliability, and customer success processes. She has experience in data analysis, water quality research, and customer service. She holds a B.S. in Environmental Science from Queens College, City University of New York (CUNY).

Lead Software Engineering Consultant- Full-stack
Greg Carr joins as a full-stack software engineering consultant. He has also worked recently with Stylindex, a creative resourcing aggregator for major fashion brands, as well as The Style Club, a Mark Cuban backed startup featured on Shark Tank. His work ranges from supporting environmental non-profits to leading digital activations for Apple, Google, Disney, and Acura. With over thirteen years of working with wide-ranging industries, Greg brings a unique combination of software development and user experience design to EVmatch. Greg holds a Bachelor of Arts in Studio Arts: Multimedia Design from Loyola Marymount University.

Software Engineering Consultant-
Full-stack
Kevin Wu is a full-stack software developer who enjoys being challenged by engineering problems. Kevin leads EVmatch’s database design, Open Charge Point Protocol (OCPP) development, and integrations with EV supply equipment. In addition to EVmatch, he is working on financial systems and developing data analysis software that supports financial audits. Kevin has architected systems and led engineering teams for long-running projects for the universities, government agencies, and startups. Kevin holds a Bachelor of Science in Computer Science and Geography from the University of California, Santa Barbara.

Customer Experience Specialist
Michelle Matidios has crafted her customer service and tech support skills over the course of the last decade solving problems and creating happy customers in a wide range of industries including ecommerce, telecom, digital marketing, and web hosting. Outside of work, Michelle is passionate about freediving and volunteers in coastal cleanup drives organized by local freediver groups.
Our Advisors

Board Director and Advisor
Board Director and investor Kris Haber is a prominent figure within the investment arena and brings decades of finance and operational experience to EVmatch. He has been engaged in a variety of middle market buyouts and early stage investment acquisitions within technology, healthcare, and consumer products. Kris is currently CEO and Managing Partner at Vega Partners and was recently COO at Investcorp Strategic Capital Group. Kris is engaged in various board level and philanthropic activities as a director, officer and advisor to corporate entities and non-profits.

Advisor
Matthew Burks is a business development expert, specializing in the transformation of energy markets through technology and the evolution of electric and gas utilities. Matthew leads market development at GridVisibility and previously served as CSO at E Source for over 8 years.

Advisor
Kelly Sarber is founder and CEO of Strategic Management Group, a consultancy operating at the nexus of the environment, energy, and waste. Kelly brings decades of experience developing companies through the value chain alongside private equity companies and strategic corporations, and has developed over $5Bil in asset value throughout her career.

Advisor
A solar owner and EV driver since 2013, Jeff Pickett leads sustainability product marketing for Pure Storage and is an avid startup investor and advisor. Beyond tech, he has worked in environmental services, finance, and arts and entertainment.

Advisor
Dave Felix is a mechanical engineer and project development expert who has spent his career developing and financing clean energy infrastructure projects. He is currently SVP, Business Development at SolaREIT and previously held senior roles at Tesla, Inspiration Mobility, TerraWatt Infrastructure, and MMA Energy Capital.

Advisor
Gary Fox is an electrical engineer and product manager who has built autonomous driving software, networking, and image processing products. He brings experience from Bosch Automotive, Sonos, and Motional.

Advisor
Jenn Roberts is a commercial operations, security, and operations expert, with deep experience in the travel industry. Jenn served as VP, Global Commercial Operations at Kayak.com and Director, Information Security and Compliance at Lola.com.

Advisor
Claire Dooley is an environmental technology leader who is currently leading data strategy and implementation at Vestas in Denmark. Claire was previously the Director of Analytics at Greenlots, a global provider of open standards-based electric vehicle charging and energy management solutions. She has worked in clean technology development for organizations including EVgo, Apple, the University of California, Energy Solutions, and Deloitte Consulting. Claire holds a master's in Energy and Climate from the University of California, Santa Barbara.